The managing director of Sarvak Azar Company, Hamidreza Tavasoli, officially announced the unveiling of the company's new visual identity and brand during a meeting held on the 12st of March of this year.
The announcement was made in an online ceremony attended by Ali Poladi Vanda, the chairman of Sarvak Azar Company board, as well as a number of the company's managers and employees. During the ceremony, Tavasoli provided detailed explanations for the reasons behind the redesign, stating that given Sarvak Azar's success in exploration and production, it has become a capable developer in the upstream oil and gas sector. Therefore, it is necessary to review the company's marketing and communication strategies while considering the characteristics of its target audience and stakeholders in order to redefine an independent and powerful identity to continue its professional path in the energy industry.
Tavasoli went on to elaborate on the changes made in formulating the business strategy and the company's updated values. He also highlighted the company's new slogan, "Welcome to Challenges," and expressed hope that with the efforts made by colleagues in line with Azar 2 project proposal, the continued development of this joint oil field will soon be entrusted to Sarvak Azar.
Ali Poladi Vanda highlighted the impressive history and notable successes of the corporation in the oil and gas industry of the country. He emphasized the pivotal role of Sarvak Azar as one of the three valuable brands of the Oil Pension Fund corporation, alongside Petroleum Industrial Engineering and Construction Company and Iranian Offshore Engineering and Construction Company. He expressed his optimism that the corporation's growth and progress will continue to lead to further development for the country, as well as benefits for stakeholders and shareholders.
At the conclusion of the ceremony, a short film showcasing the corporation's visual identity change was presented. The managing director then officially unveiled the new visual identity, and branded gifts were distributed among the corporation's employees at both the Azar oil site and the headquarters.